Tata Power Integrated Communications
Introduction
Tata Power sought to effectively communicate their Corporate Social Responsibility (CSR) and sustainability initiatives across India.
Client Challenges
– Articulating the scope and impact of their initiatives.
– Creating clear and engaging messages.
– Engaging through communication, with various levels of stakeholders, from employees to vendors, to board members
– Creative visualisation of the various initiatives to mark their differentiation.
Our Solutions
-Developed engaging content highlighting Tata Power’s CSR and Sustainability efforts.
– Ensured clear and consistent communication across all channels.
– Created microsites tailored to specific initiatives.
– Designed posters, brochures, coffee table books, social media posts, emailers to engage stakeholders.
– Created inspirational creative calendars for volunteer programs to enhance employee community involvement.
– Produced unique creative ideas like comic strips, or gifs, or animations and even brand films to present information in a compelling and accessible manner.
– Managed multiple initiatives and generated diverse visual identities for each initiative, while repurposing content as per the various media platform.